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HOOPP 2.0: New charter, new vibe!
Welcome to the sparkling world of HOOPP 2.0! We're...
PAAM's Town urban model, an indispensable projection tool
In urban projects, it's often a question of uniting people around a vision, but it's also a question of making it visible. Explaining a project to all publics? No easy task without a good presentation tool! There are very few tools that can simultaneously...
PAAM, the augmented architectural model, at MIPIM 2025: a memorable experience!
MIPIM 2025 came to a close with its share of exchanges, international meetings... and certainties. While ideas were circulating at high speed in the aisles of the Palais des Festivals in Cannes, PAAM established itself as (the show's must-see attraction) a...
PAAM's Town: when the physical model becomes a story to bring to life
In the world of urban planning and real estate development, getting people to buy into a project is not just a question of technical soundness or architectural quality. You have to create an emotion, a link, a narrative. And this requires the use of...
Immersive scenography: PAAM, one project, one place!
At HOOPP, we're convinced that the way a project is presented is just as decisive as the project itself! We believe that immersive scenography is a powerful lever for capturing attention and making a project more impactful. With PAAM,...
Back to MIPIM 2024: HOOPP lights up Cannes with PAAM!
From March 12 to 15, we were in Cannes for the Marché International des Professionnels de l'Immobilier (MIPIM), and HOOPP was there to shine! This year, our presence at this not-to-be-missed event was more than just an exhibition. No,...
Traditionnal model vs PAAM: 3D printing at the heart of innovation!
PAAM represents a new approach to the production of architectural models. Indeed, PAAM aims to radically transform the traditional physical model! In a formerly artisanal market, where models were assembled by hand...
Lyon's Festival of Lights and video mapping: the inspiration behind HOOPP's innovation!
Welcome to the enchanting world of 3D video mapping and augmented architectural models, an artistic symbiosis that transcends the limits of traditional representation. Imagine a visual ballet where every detail of a model comes to life! 😏 What if...
PAAM by HOOPP, a made-in-France innovation now exported worldwide
In September 2023, with boundless energy and contagious enthusiasm, our teams took off for Saudi Arabia, carrying in their luggage the whirling spirit of French innovation. Our mission? Nothing less than the...
HOOPP 2.0: New charter, new vibe!
Welcome to the sparkling world of HOOPP 2.0! We're delighted to announce that things are going to shine brighter than ever around here... A little magic, a little pixel, a lot of color and, above all, a lot of passion, and we're ready to reveal our...