Behind the scenes at HOOPP

"This model is an innovative alternative between the classic physical model and the 3D orbital model, producing an effect of surprise and novelty much appreciated by all. The sober, modern conceptual design highlights the future eco-neighborhood and makes the project's qualities immediately understandable. The model offers the possibility of producing animations as the project progresses: marketing, construction phasing, overall understanding of the project. In this way, we can meet the expectations of all our stakeholders: local authorities, residents, prospects and customers.

Virginia Bernoux - President

"The decision by the Mayor of Dreux to turn to the PAAM augmented architectural model was a natural one: we didn't just want a simple communication tool, but above all a consultation tool for our citizens. We installed the 3 x 3-meter model in Dreux's historic old building, the Belfry, right in the heart of town. And right from the start, it worked very well: the people of Dreux are more than concerned, since they almost have the impression that they are the architects of Dreux 2030!

Eric Moine - Special Advisor

"The whole PAAM sales team thinks it's great, and so does everyone else! We can switch seamlessly between the different modes. The interactivity is a real plus, supporting our sales pitch in a lively way. Even for customers who have access to the orbital model, knowing that they can also immerse themselves in the augmented model as part of their purchasing process is a real plus. Augmented keeps its promises!

Myriam HAMDI - Sales Manager IDF

"For this project, we wanted to combine the physical and the virtual, because for us this is really the future: it really allows you to project yourself into a 3D universe thanks to virtual images. PAAM'S TOWN allows us to support the speeches - towards the city, towards citizens, towards future buyers, future residents - of people who explain the layout, the green zones of our project... The augmented architectural model really allows us to easily show how we thought about the future of the neighborhood."

Nathalie TIPS - Senior Brand Manager

"The classic model has a hood, you can't touch it, you just turn around! However, with PAAM, there's a real novelty effect compared to the classic model. The interaction, the light... It all adds a new and exciting dimension. We chose to buy the furniture. Our project will last 40 months, and I'll be able to reuse it afterwards for other programs. The augmented architectural model has many years ahead of it! It's much more than an investment, it's an ongoing opportunity for innovation and a unique experience!"

Edith GALISSAIRE - Marketing Manager

"We installed PAAM in a project house. It was the catalyst for information and consultation meetings, making the scope of the project tangible. It was able to replace traditional discourse, enabling citizens to quickly grasp the ins and outs of the project. This major educational tool played an essential role with local residents, allaying their concerns and answering their legitimate questions. In the space of a year and a half, the model, illuminated by light effects, has attracted many visitors to the Maison des Projets, becoming a real lever of support for the project.

Emilie DESCOMPS - Regional Promotion Manager

"This model is an innovative alternative between the classic physical model and the 3D orbital model, producing an effect of surprise and novelty much appreciated by all. The sober, modern conceptual design highlights the future eco-neighborhood and makes the project's qualities immediately understandable. The model offers the possibility of producing animations as the project progresses: marketing, construction phasing, overall understanding of the project. In this way, we can meet the expectations of all our stakeholders: local authorities, residents, prospects and customers.

Virginia Bernoux - President

"The decision by the Mayor of Dreux to turn to the PAAM augmented architectural model was a natural one: we didn't just want a simple communication tool, but above all a consultation tool for our citizens. We installed the 3 x 3-meter model in Dreux's historic old building, the Belfry, right in the heart of town. And right from the start, it worked very well: the people of Dreux are more than concerned, since they almost have the impression that they are the architects of Dreux 2030!

Eric Moine - Special Advisor

"The whole PAAM sales team thinks it's great, and so does everyone else! We can switch seamlessly between the different modes. The interactivity is a real plus, supporting our sales pitch in a lively way. Even for customers who have access to the orbital model, knowing that they can also immerse themselves in the augmented model as part of their purchasing process is a real plus. Augmented keeps its promises!

Myriam HAMDI - Sales Manager IDF

"For this project, we wanted to combine the physical and the virtual, because for us this is really the future: it really allows you to project yourself into a 3D universe thanks to virtual images. PAAM'S TOWN allows us to support the speeches - towards the city, towards citizens, towards future buyers, future residents - of people who explain the layout, the green zones of our project... The augmented architectural model really allows us to easily show how we thought about the future of the neighborhood."

Nathalie TIPS - Senior Brand Manager

"The classic model has a hood, you can't touch it, you just turn around! However, with PAAM, there's a real novelty effect compared to the classic model. The interaction, the light... It all adds a new and exciting dimension. We chose to buy the furniture. Our project will last 40 months, and I'll be able to reuse it afterwards for other programs. The augmented architectural model has many years ahead of it! It's much more than an investment, it's an ongoing opportunity for innovation and a unique experience!"

Edith GALISSAIRE - Marketing Manager

"We installed PAAM in a project house. It was the catalyst for information and consultation meetings, making the scope of the project tangible. It was able to replace traditional discourse, enabling citizens to quickly grasp the ins and outs of the project. This major educational tool played an essential role with local residents, allaying their concerns and answering their legitimate questions. In the space of a year and a half, the model, illuminated by light effects, has attracted many visitors to the Maison des Projets, becoming a real lever of support for the project.

Emilie DESCOMPS - Regional Promotion Manager